Posts Tagged ‘Social media’
The healthy social media society
Posted by: Rob Benson in Social media on February 26th, 2009
Dr Aric Sigman’s assertion that the increasing use of electronic devices is reducing social contact (see Telegraph technology blog), and therefore is potentially harmful to health, is clearly utter tosh.
The web is an essentially social phenomenon. It puts people in touch with each other.
I’ll take my past few weeks for example. Read the rest of this entry »
What’s the ROI of social media?
Posted by: Rob Benson in Performance measures, Social media on February 24th, 2009
Just coming back from a Social Media summit at Aston Science Park, where a handful of speakers told businesses and consultants about the positive aspects of social media – the ability to communicate, share stories and ‘help their business’.
It was an interesting introduction, but there was a bit of an elephant in the room when it came to spelling out why companies should be doing this, and what the actual results would be. Getting closer to your customers was the driving force behind CRM, and there is much debate about its benefits to the bottom line (sorry, will reference this allegation in time!). What is the return on social media? Read the rest of this entry »
