Archive for the ‘Performance measures’ Category
What’s the ROI of social media?
Posted by: Rob Benson in Performance measures, Social media on February 24th, 2009
Just coming back from a Social Media summit at Aston Science Park, where a handful of speakers told businesses and consultants about the positive aspects of social media – the ability to communicate, share stories and ‘help their business’.
It was an interesting introduction, but there was a bit of an elephant in the room when it came to spelling out why companies should be doing this, and what the actual results would be. Getting closer to your customers was the driving force behind CRM, and there is much debate about its benefits to the bottom line (sorry, will reference this allegation in time!). What is the return on social media? Read the rest of this entry »
